Building a Next Gen e-commerce experience for an OG brand
Burt's Bees
Client
Burt's Bees
Deliverables
Strategy
UX Design
Web Design
Burt’s Bees is the OG of purpose-driven brands. They came to my team looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for meaningful storytelling and an engaging digital experience. I was the lead on this project, working directly with the client and my team from strategy to completion.
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